The range of potential customizations, from a visual and statistical standpoint, expands rapidly once you start collecting loot and purchasing new equipment. Much like in Diablo, the actions in-game are enjoyable in their own right, but are nowhere near as compelling as discovering new equipment or a healthy stash of gold. Even the Cocoroids support the hoarding of loot, regularly extolling the virtues of treasure during battle cries.
You may assume that for a player with enough real-world money, collecting treasure is optional in a free-to-play game, but that's only partially correct in GoGames. While you can't purchase new equipment outright, you can purchase keys to access chests that have a better chance of containing rarer-than-normal loot. The other option is to purchase tickets that can be used to acquire items within the in-game store. Rather than going for the traditional pay-for-power model, GoGames has found a way to maintain the game's influence on your character's items and abilities without ruining it for people adhering to the free-to-play mindset.
The stamina meter plays another important role in the monetization of Bleach Online. With each level or stage that you complete, your character loses a single bar from the stamina meter. A typical level consists of sections filled with hordes of enemies, punctuated by a boss fight at the very end.
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